About Us

Wear Your Story: Welcome to Pride Watches 

Time is more than just numbers on a dial - it’s a reflection of who you are, who you love, and the journey you’re on. At Pride Watches, we source timepieces that celebrate your identity, allowing you to live every minute with confidence and authenticity. 

From Passion to Purpose

For over 20 years, our craft has been driven by a single goal: creating the perfect gift for life’s most meaningful moments. What began as a signature collection within our Toff London brand has evolved into its own dedicated space. Pride Watches was born to give these unique designs the home they deserve and to give you a bold way to express your story every day. 

Why Your Pride Watch is Unique 

You won’t find "standard" here. We focus on sourcing pride-focused dials that double as wearable art. 

  • Beyond the Stripes: From subtle, elegant patterns to vibrant, bold displays, we use symbols and colours to create unique designs you won't find anywhere else. 

  • A Symbol of Visibility: Whether you are celebrating your own identity or showing allyship, your watch serves as a stylish symbol of love, strength, and visibility. 

What Makes Us Special -

At Pride Watches. We believe your watch should be a bold, beautiful reflection of who you are. That’s why we focus on designing pride-focused dials you won't find anywhere else.

Our team works hard to create new dials that celebrate everyone in the LGBTQIA+ community. Each design is like a small piece of art. We use pride flags, colours, and symbols in a stylish way.

We go beyond standard stripes. From subtle patterns to vibrant displays, every watch tells a story of identity and strength. When you wear a Pride Watch, you are wearing a unique symbol of love, visibility, and pride.

Our Promise to You

Feature

What it means for you

Vibrant Range 

A wide choice of designs to perfectly match your identity. 

Personal Engraving 

Add a name, date, or message to make your watch truly one-of-a-kind. 

Guaranteed Security 

Shop with peace of mind via our 100% secure, TLS-protected checkout. 

Flexible Payments 

Use your preferred method: Visa, Amex, Apple Pay, Google Pay, or PayPal. 

Tracked Delivery 

Stay updated from our door to yours with full order tracking.