About Us

Welcome to Pride Watches

We are more than just a watch company. We are a brand built to celebrate real identity, love, and pride. Every watch we make reminds you that time is more than numbers, it’s a reflection of who you are.

Our Story

We have been making watches for over 20 years. What started as a passion for watchmaking has grown into something meaningful. Today, we use that skill to celebrate individuality and the vibrant LGBTQ+ community.

At Pride Watches, we believe you should live every minute with pride. Our goal is simple, to help you feel confident in who you are. Each watch is a small but powerful way to express your story every day.

Quality Watches, Real Support

We are proud of the quality and care in every watch we design. But our mission is about more than just great watches.

Pride Watches is here to support the LGBTQ+ community. Since 2021, we have proudly partnered with Switchboard, the national LGBTQ+ helpline and a percentage of every sale goes directly to them.

When you buy from us, you are helping to support Switchboard and the people they help.

Inclusivity, reliability, and care are at the heart of everything we do. You can always expect a friendly and supportive shopping experience.

What Makes Us Special -

At Pride Watches. We believe your watch should be a bold, beautiful reflection of who you are. That’s why we focus on designing pride focused dials you won't find anywhere else.

Our team works hard to create new dials that celebrate everyone in the LGBTQIA+ community. Each design is like a small piece of art. We use pride flags, colours, and symbols in a stylish way.

We go beyond standard stripes. From subtle patterns to vibrant displays, every watch tells a story of identity and strength. When you wear a Pride Watch, you are wearing a unique symbol of love, visibility, and pride.

Our Promise to You

  • Vibrant Range: A wide choice of designs to express your identity or show allyship.
  • Personal Engraving available: Add a name, date, or message to make your watch personal.
  • Guaranteed Security: Enjoy a 100% safe checkout process every time, secured by an active TLS certificate to protect your data.
  • Flexible Payments: We accept - Visa, MasterCard, American Express, Apple Pay, Google Pay, and PayPal.
  • Tracked Delivery: Each order includes tracking for peace of mind.